ISBN 0739071955.
Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO and Founder of Pyramind), along with Tess Taylor (President and Founder of The National Association of Recording Industry Professionals), Steffen Franz (President and Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management and Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in The Pyramind Training series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.
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